Performance coaching and management development for teams and individuals.

Dr Carl Jung

Every advanceevery conceptual achievement of mankind, has been connected with an advance in self-awareness

It starts with Self Awareness

The Mindset Advantage Coaching System uses the Insights Discovery psychometric tool to create your personal profile in order to start the journey of self awareness.

The the Insights Discovery tool is based on the psychology of Carl Jung and functions to help people better understand themselves and others in order to make the most of relationships at work.

The Mindset Advantage is an accredited practitioner and licensed distributor of Insights Discovery. 


We all have our own communication preferences. Understanding what these are, and those of others, can help to build positive and productive relationships.


You need to build a good rapport with colleagues in order to connect well with them. This will lead to an increase in working collaboratively, which in turn will lead to better results.

Common Language

In order to maximise on communication, you need to establish a commonly understood language. This dialogue can help to overcome challenges and conflict within teams.

How does Insights Discovery work?

In its simplest form, Insights Discovery uses a four colour model that helps people to understand their personal style, preferences and the value they bring to a team.

By gaining an understanding of your mix from the four colour model, we can reveal and explore the reasons why, and how, we and others behave and interact.

This is just a starting point as we are all, of course, more unique and complex - there is much more to be explored and understood.

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I wish everyone could learn this stuff much earlier in their life, it would be so impactful

Why focus on Strengths

  • You have the potential to grow more in the areas in which you already have the greatest talents.
  • There is a strong connection between who people are and what they do best.
  • There is a strong connection between what people do best and how they feel.
  • There is a strong connection between how people feel and how they perform.

People who have an opportunity to use their talents and strengths are:


as likely to be engaged in their jobs


as likely to strongly agree that they have the opportunity to do what they do best every day


as likely to report having an excellent quality of life

Gallup research finds that people who know and use their strengths are more engaged at work, more productive in their role and happier and healthier. Report on

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Understanding my strengths allowed me to stop feeling bad about what isn't my strength and focus on where I am strong

The Mindset Advantage

Throughout my 30 year career in the manufacturing industry, I often found myself fascinated by how people worked and why they did the things they did. This fascination lead me on a learning journey where I discovered some powerful techniques, which I used to develop a strengths-based outlook on my life and my career. These essential techniques enabled me to create a better way of thinking and being. This is what I call a 'Mindset Advantage.'

Through my content and my coaching services, I am now dedicated to helping others in the following ways:

  • Developing better relationships with increased awareness of how we perceive ourselves and how others may perceive us. 
  • Learning how to recognise other people’s work style and communication preferences and adapting your style.
  • Identifying your innate talents and how to maxmise these to become your absolute strengths.
  • Creating an environment where you will continuously improve self and team performance.

The combination of these techniques are a powerful recipe for the Mindset Advantage that you need to achieve your goals.

Immediate Impact - Action-Oriented Plans - Continuous Improvement

It is really important to me that whatever I do has a practical, actionable plan attached.

There's no fluff when working with me and that's not for everyone. 

If it's for you I guarantee you will see the the difference in your work relationships and performance results.

Immediate Impact

Immediate - "happening or done without delay or very soon after something else"

Impact - "a powerful effect that something, especially something new, has on a situation or person"

Action-Oriented Plans

Action-Oriented - "involving practical action to deal with a problem or situation"

Plans - "a set of decisions about how to do something in the future"

Continuous Improvement

Continuous Improvement - "The process of making regular small changes and improvements"

I'm Gary Webb, creator of The Mindset Advantage coaching system. I have been focused on getting the most out of myself and inspiring the best in others for many years.
I worked in the food manufacturing industry since early in my career, where I quickly sought out opportunities to work in team management. Fast forward 30 years, and I have a wealth of experience in managing sites, with teams of up to 900 people, across the UK, Europe and Africa. I've learned a great deal about what to do and critically, what not to do. I've been on a long journey to figure out how to consistently be at my best and how to inspire the same in others.
Through a process of trial and error, as well as undergoing training for specific coaching practices, I've created a system that I wish I'd had from the outset of my career. In the process I’ve qualified as an NLP master practitioner and master coach, become an accredited facilitator of Insights Discovery and a Gallup certified Strengths coach.
I'm a big fan of theories; for me it's all about taking those theories, applying practical action and seeing results. I get a massive buzz from supporting others along their journey to find their personal mindset advantage, helping to integrate this work into their team and also into the wider organisation.

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